BMW India posts 11.5% growth in Jan to Jun of 2017

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BMW India

According to a senior company official, BMW India registered sales of 4589 units in the first half of 2017, which is a double digit growth over last year. Earlier in the day, the largest luxury car maker Mercedes Benz too announced that the growth in Q2 was 18%, which was the company best ever quarter.

Mumbai: Munich based luxury car maker, BMW India has sustained its volumes momentum in 2017 by registering a growth of 11.5% in January to June period of the calendar year, retaining the tag of the fastest growing luxury car brand in the country.

According to a senior company official, BMW India registered sales of 4589 units in the first half of 2017, which is a double digit growth over last year. Earlier in the day, the largest luxury car maker Mercedes Benz too announced that the growth in Q2 was 18%, which was the company best ever quarter.

The double digit growth for both BMW India and Mercedes Benz is a major shot in the arm for the fledgling Indian luxury car market, which registered its first ever decline in 2016 pulled down by demonetisation, supreme court ban on bigger diesel vehicle in national capital region and levy of extra cess on premium vehicles.

After releasing the sales numbers on Friday evening, Vikram Pawah, president of BMW Group India said BMW will move forward with the ‘power of lead’ and will continuously remain a value driven, customer faced organisation with a clear goal to be the best and set the benchmark in the industry in every aspect.

“Today BMW Group India is the fastest growing luxury car brand in the country but our primary goal is to grow the size of luxury car market in India. We believe leading the growthis more important than anything, even more important than just being number one,” said Pawah, underlining how the numero uno tag does not matter to the company, the position, which BMW enjoyed in the past.

While Audi India has not released its sales numbers as yet, in the first half of this calendar year, BMW has remained ahead of its Ingolstadt based rival and has secured the number two tag.

35,000 units Indian luxury car market having seen a 3-4% decline is set for a double digit growth thanks to the improved sentiment led by price reduction post GST implementation.

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